Our Stories
To the women who know their darkest
seasons produce their brightest light.
The Story Behind the Fragrance
“My hope for this perfume is that whoever wears Babydoll Blush feels like they can be true to themselves. There is so much uniqueness in every single human being and a lot of times we hide it. But that’s not living life to the fullest. I want people to feel like they can live and feel adored for who they are.”

In my darkest season, a particular smell—a perfume—reminded me to keep looking for the light.
Scent transports us—it’s powerful that way. Scent transformed me so much that I became passionate about designing an unforgettable fragrance—this time, not for myself, for you.
- You who are longing to escape your own dark season.
- You, who need a reminder of your own transformation story.
- You who resolved to be seen and adored.
- You who have come alive.
- You who are loved.
Stand in beauty,
Gina
The Woman behind the Fragrance: Meet Gina
