Our Stories

To the women who know their darkest
seasons produce their brightest light.

The Story Behind the Fragrance

“My hope for this perfume is that whoever wears Babydoll Blush feels like they can be true to themselves. There is so much uniqueness in every single human being and a lot of times we hide it. But that’s not living life to the fullest. I want people to feel like they can live and feel adored for who they are.”

In my darkest season, a particular smell—a perfume—reminded me to keep looking for the light.

Scent transports us—it’s powerful that way. Scent transformed me so much that I became passionate about designing an unforgettable fragrance—this time, not for myself, for you.

  • You who are longing to escape your own dark season.
  • You, who need a reminder of your own transformation story.
  • You who resolved to be seen and adored.
  • You who have come alive.
  • You who are loved.

Stand in beauty,

The Woman behind the Fragrance: Meet Gina

Gina Bucherich, R.N., BSN is the passionate founder of Divine, A Boutique MedSpa in St. Louis, Missouri, GB Aesthetics, an independent consulting and private training practice, and G Divine Beauty, a luxury fragrance company.

After years as a pediatric flight nurse and ICU nurse, Gina discovered a love for Aesthetic Nursing in 2007. For over 15 years, Gina has skillfully performed over 25,000 aesthetic treatments.

Gina has learned directly from some of the top plastic surgeons and pioneers in the industry including Dr. Maurico DeMaio and Dr. Arthur Swift in specialized treatments like facial anatomy, facial assessments, and peerless injection techniques.

Gina is also a member of the Allergan Medical Institute Faculty since 2016. This elite group of educators travels the United States educating and training physicians and other medical professionals on the use of botox and dermal fillers.

Gina is passionate about all things health and beauty and loves to share what she’s found or created. As a wife and mom of one son and triplet girls, Gina shares an important message: Stand in Beauty.